The West Institute

Back in the 1990s, it seemed like everyone was sporting extremely thin and arched brows. More recently, the trend has turned to natural and fuller brows a la Cara Delavigne or Lucy Hale. However, achieving this look often requires precise make-up application each morning. Accordingly, many women turn to microblading eyebrows to get their dream brows, with semi-permanent results. So, what’s microblading and how does it work? Continue reading for microblading eyebrows explained. What Is Microblading? Microblading is a non-surgical, semi-permanent procedure designed to improve the shape, contours, and fullness of eyebrows. Many individuals undergo the procedure in lieu of spending time everyday using pencils, gels, powders, and pigments to achieve the desired look of their brows. Who’s a Good Candidate for Microblading Eyebrows? Not only does microblading save time, it also produces extremely natural-looking results for almost any type of brows. In fact, ...

New Beauty recently revealed their list of “Best in Office Treatments for 2019.” The West Institute is proud to offer our patients these award-winning procedures and unparalleled expertise. If you want to rejuvenate your face or contour your body, here are seven treatments that are worth considering. 7 Award-Winning Procedures Now Available at The West Institute 1) CoolSculpting – Best Non-Invasive Fat Removal CoolSculpting has been consistently recognized for its ability to eliminate stubborn bulges, without incisions, anesthesia, or downtime. This fat-freezing procedure is an excellent alternative to liposuction and can treat almost any part of the body. 2) Botox – Best Wrinkle-Fighting Injectable Forehead lines, crow’s feet, and frown lines can all add years to your appearance. Botox is a neurotoxin treatment that temporarily deactivates facial muscles to relax lines and smooth wrinkles. Patients can enjoy a more-refreshed and youthful appearance for t...

Botox is one of the leading cosmetic treatments in the world and an extremely safe and effective way to combat signs of aging. Therefore, it’s not surprising many women and men turn to Botox when they notice bothersome lines and wrinkles. With a natural and conservative approach, Botox can help these individuals rejuvenate their skin, without incisions, anesthesia, or downtime. But before undergoing treatment, you may wonder what can Botox really do? Continue reading as we answer this question and describe what patients can expect from the procedure. What Is Botox? Botox is a quick, easy, and non-invasive anti-aging procedure. It involves injecting botulinum toxin type A into targeted facial muscles to temporarily inhibit their movement. As a result, muscles are unable to contract and crease skin, which helps smooth wrinkles and lines. How Is the Treatment Performed? Prior to treatment, individuals will have an in-person consultation to discuss their medical histor...

Since receiving FDA-approval in 2010, CoolSculpting has quickly become one of the most in-demand body sculpting treatments. In fact, it’s often hailed as a safe, effective, and non-surgical alternative for men and women with localized fat deposits. Despite these benefits, some still question if CoolScupting is right for them and if it really works. Keep reading to learn all about the treatment, its results, and what patients can expect should they decide to undergo CoolSculpting. What Is CoolSculpting? CoolSculpting is a non-invasive treatment for diet and exercise resistant fat on the abdomen, love handles, upper arms, inner and outer thighs, and chin. How Does CoolSculpting Work? The procedure suctions adipose tissue into a curved applicator and then freezes it with two cooling panels. As a result, CoolSculpting destroys subcutaneous fat cells, which are then eliminated from the body via the lymphatic system. Who Is CoolSculpting Suggested For? I...

CoolSculpting’s Newest FDA Approval CoolSculpting has been a well-known and highly demanded non-invasive fat reduction treatment for some time. Most individuals think of the device being used to treat larger areas of the body, but it is also used to reduce a double chin. For many patients with submental fullness, fat and loose skin are both an issue. Fortunately, CoolSculpting is now the first and only non-surgical device that is FDA-cleared to treat submental fat and laxity in one procedure. CoolSculpting Can Treat Large and Small Parts of the Body CoolSculpting first gained FDA-approval in 2010 to treat abdominal fat using very cold temperatures that destroyed and eliminated fat cells. Patients became attracted to this non-invasive treatment because it offered a way to eliminate stubborn pockets of fat with no downtime. CoolSculpting has continued to expand their FDA-approved applicators to address patient concerns in other parts of the body including love ha...

Emsculpt for Flank Fat Let’s face it, working out can be really hard. Some people love the thought of getting up and heading to the gym to get a nice workout in. They even relish the idea of getting a healthy meal afterwards. On the other hands, some folks just can’t get themselves to do it. “I have to help the kids do homework” or “I have too much work to do when I get home,” are all recognizable reasons or excuses why people might not be able to make it to the gym. Many of us can make the time, but we just flat out don’t want to. We would much rather kick back and relax after a long day of work instead of heading out for a run on the treadmill for an hour. Some people get past that initial problem and simply devote their time to making a change. The problem with that becomes if they don’t see instant results it can be discouraging all over again. So what exactly should people that are having a difficult time losing flank fat do? Well, a new ground breaking treatment cal...

It seems as though every year there are a slew of new products and treatment that hit the scene and promise to deliver on results. From new surgeries to brand new devices, they all seem to be the same. Some actually deliver on their promises of getting rid of stubborn fat, while others are a complete fail. Figuring out which one of these new treatments and procedures are good for you can become another hassle. What should you actually use to get rid of the unwanted fat you have? How about Emsculpt? It is an impressive treatment that not only burns fat, but also tones muscle as well. The procedure is completely non-invasive and there is zero downtime as well. How Does Emsculpt Work? Emsculpt is unlike any other treatment on the market. It not only burns unwanted fat, but it also builds muscle as well. Emsculpt uses electromagnetic energy that focuses on the targeted area, most notably the abdomen. From there, the muscles contract at a rapid rate. These muscle contractions...